In the ever-evolving landscape of marketing and public relations, staying ahead demands more than just a passive consumption of expert advice. With the barrage of conflicting guidance—ranging from the "worst days to post on social media" to the extreme notion of never calling a journalist—it’s easy to feel overwhelmed. Our latest Entrepreneur Leadership Article navigates the sea of often contradictory marketing advice by emphasizing the importance of tailoring strategies to fit unique business contexts.

Drawing on real-world examples, the article illustrates why one-size-fits-all advice frequently falls short. For instance, while industry surveys might suggest ideal posting times or communication methods, these recommendations may not align with every business's specific needs. A restaurant's social media strategy, for example, could benefit from weekend engagement, contradicting general advice suggesting weekdays are best.

The core message is clear: while industry trends and expert insights are valuable, they must be assessed against your own data and experiences. Read more to learn how to trust analytics, leverage expertise and customize strategies based on a specific business or client. 

FULL ARTICLE:  Don't Fall Prey to Generic Marketing Advice — Here's How to Filter It Out and Focus on What Truly Matters