Why Your Marketing Strategy Needs a Data Overhaul

In today’s fast-paced digital landscape, data is no longer a luxury—it’s a necessity for any successful marketing strategy. Yet, many companies are falling short in leveraging data effectively. With only 20% of marketing spend being data-driven, businesses are missing out on a 50% potential boost in brand awareness. The challenge isn't just gathering data; it’s about turning raw numbers into actionable insights. 

Topics:
data strategy, utilizing data

Unlocking the Potential of Social Media: A Platform-Specific Guide to Success

What if your next customer is just a scroll away? In today's digital age, social media marketing has evolved into an indispensable tool for businesses looking to grow their brand and connect with a larger audience. With over 4.7 billion active users globally, these platforms offer unmatched potential for reach and engagement. Studies show that 54% of social browsers use social media to research products, making it critical for customer acquisition. Moreover, 90% of consumers who follow a brand are likely to buy from them, underscoring the platform's influence on purchasing decisions. Whether through targeted ads, engaging content, or interactive features like live streams, businesses that effectively leverage social media can drive brand awareness, foster community and increase conversions​(

Topics:
Social Media

The Power of Social Media Influencers: Meet the Faces Behind the Influence

Have you checked your social media today? It’s hard not to, given that many of us spend over two hours a day scrolling through our feeds. While we enjoy catching up on friends' lives and watching adorable dog videos, there's a lot more happening on these platforms. Brands are increasingly using social media influencers to promote their products and services, making influencer marketing a powerful tool in today's digital age.

Topics:
#MsInterPReted

Press Release Best Practices: Your Guide to Crafting Effective Press Releases and Securing Media Coverage

Welcome to the world of press releases, where crafting a standout announcement can mean the difference between landing major media coverage or getting lost in the shuffle. Whether you’re a public relations veteran or new to the game, understanding the nuances of writing an effective press release is crucial. Here’s your comprehensive guide to writing press releases that capture attention and leverage media coverage like a pro.

Cut Through the Noise: How to Ignore Generic Marketing Advice and Focus on What Works

In the ever-evolving landscape of marketing and public relations, staying ahead demands more than just a passive consumption of expert advice. With the barrage of conflicting guidance—ranging from the "worst days to post on social media" to the extreme notion of never calling a journalist—it’s easy to feel overwhelmed. Our latest Entrepreneur Leadership Article navigates the sea of often contradictory marketing advice by emphasizing the importance of tailoring strategies to fit unique business contexts.

Drawing on real-world examples, the article illustrates why one-size-fits-all advice frequently falls short. For instance, while industry surveys might suggest ideal posting times or communication methods, these recommendations may not align with every business's specific needs. A restaurant's social media strategy, for example, could benefit from weekend engagement, contradicting general advice suggesting weekdays are best.

The core message is clear: while industry trends and expert insights are valuable, they must be assessed against your own data and experiences. Read more to learn how to trust analytics, leverage expertise and customize strategies based on a specific business or client. 

Why Rushing Marketing Is a Mistake: The Power of a Solid Foundation

In the fast-paced world of public relations and marketing, it’s tempting to leap straight into the fray. Whether it's launching a new product, rebranding, or entering a new market, the excitement of action and desire for quick results can overshadow the essential preparatory work. Yet, the truth is, the foundation you build before diving into the nitty-gritty of marketing campaigns is often the difference between resounding success and costly failure.

Enhancing Your Public Relations Strategy Through In-Person Networking

In today’s digital age, networking remains a critical component of successful public relations strategies. Despite the prevalence of remote work, hybrid models, and virtual meetings, face-to-face networking continues to offer invaluable benefits. According to Pew Research, about one-third of U.S. working adults work from home. However, in-person interactions are still crucial for enhancing your public relations strategy and building meaningful professional relationships.

Topics:
professional networking, public relations, womeninpr, networking

Maximizing Brand Visibility: Media Relations vs. Influencer Marketing

In today's fast-paced digital landscape, brand visibility isn't just a bonus—it's a necessity for businesses striving to stand out amidst fierce competition. Whether you're a startup aiming to carve a niche or an established company seeking to maintain relevance, using third-party coverage to raise awareness can be a powerful tool. But when should you use media relations and when should you use influencer marketing? There are benefits to both for different reasons. Understanding the dynamics of media relations and influencer marketing can significantly impact your visibility strategy.

Newsroom Leaders Discuss State of the Media in 2024

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.

Lessons from Political PR: Navigating Ethical Challenges with Integrity

In the fast-paced world of public relations (PR), the 2024 U.S. presidential election has emerged as a pivotal moment, highlighting the critical role PR professionals play in shaping and managing public narratives amidst intense scrutiny and controversy. The recent debate between incumbent Joe Biden and former President Donald Trump has not only captivated domestic audiences but has drawn international attention, underscoring the power and challenges faced by PR teams in the political arena.