Ms. Interpreted: Public Relations Trends to Look for in 2025

As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.

Public Relations Clients as Thanksgiving Dishes

Thanksgiving is here, and as PR pros, we know the holiday table isn't just about food—it's a metaphor for our client roster. Just like every Thanksgiving dish plays its part in the feast, every client brings its own flavor to our work. So, grab a fork (or a media list) and dig in. Here’s how our PR clients show up as classic Thanksgiving dishes:

Planning Your 2025 Marketing Strategy – Your Blueprint for Success

 

Give Back, Stand Out: Boost Your Brand This Holiday Season

The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.

Topics:
Branding, Knoxville Marketing, Marketing to Women, campaign, PR, PR for Women, Fletcher Marketing PR, give back

Media Relations: The Most Overlooked—and Essential—Part of Your SEO Strategy

If you’re like many business owners or marketing professionals, you understand the value of search rankings. You know what a high rank can do for your visibility, brand reputation and ultimately, your revenue. But are you aware that one of the most effective ways to boost your search engine optimization (SEO) is through media relations? And here’s the thing: most companies aren’t tapping into this powerful synergy.

Unwrap Media Relations Success: How to Secure Holiday Gift Guide Placements

As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.

Topics:
media pitching, holiday marketing, Creativity, public relations strategies, Communications, media relations, gift guide

Asheville and Hurricane Helene: The Power of Perception During Hard Times

This article hits close to home for me, as Asheville is where I spent over 17 years of my life, and I still have close friends and family there. Several members of our team have also lived in Western North Carolina and surrounding areas, with deep personal connections to the region. As we watched this disaster unfold, it became clear how vital compassionate and effective communication is for businesses navigating such crises.

Sweet Sixteen: Reflecting On My Entrepreneurial Journey

Fletcher Marketing Communications is celebrating its 16th birthday, so my colleagues suggested I write a blog post reflecting on the ups and downs of my sixteen-year (and counting) entrepreneurial journey. I’m proud of what we’ve accomplished and know we’re capable of more. Pursuing “more” has ebbed and flowed along the way through starting the business, a recession, a pandemic and a changing industry. Today, I find myself in a place of deeper gratitude than ever before. 

7 Expert Tips: How to Plan a Successful Marketing Event

Planning a successful marketing event requires careful strategy, creativity and flawless execution. From small business launches or ribbon cuttings to large corporate conferences, a well-executed event can generate leads, raise brand awareness, and establish your credibility. Here’s a step-by-step guide to ensure your next event is a success:

Why Your Marketing Strategy Needs a Data Overhaul

In today’s fast-paced digital landscape, data is no longer a luxury—it’s a necessity for any successful marketing strategy. Yet, many companies are falling short in leveraging data effectively. With only 20% of marketing spend being data-driven, businesses are missing out on a 50% potential boost in brand awareness. The challenge isn't just gathering data; it’s about turning raw numbers into actionable insights. 

Topics:
data strategy, utilizing data