Her Voice Blog

    What the C-Suite Needs to Know About the True Power of Earned Media

    Tuesday, Apr 23, 2024 Kelly Fletcher

    In our latest Entrepreneur Leadership Network article, explore the crucial role of earned media in organizational success, highlighting its ability to enhance credibility, reputation and messaging reach. Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, the article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.

    The State of Tennessee Tourism in 2024

    Wednesday, Apr 10, 2024 Allison Lester
    In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state.

    MsInterPReted: PR Tips from Travel Writers

    Tuesday, Jan 30, 2024 Allison Lester

    On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients. 


    MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

    Thursday, Dec 14, 2023 Allison Lester
    Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.

    News, #MsInterPReted, media relations

    MsInterPReted: 2024 Public Relations Obstacles

    Thursday, Nov 30, 2023 Allison Lester


    MsinterPReted: PR Trends to Leave in the Dust

    Tuesday, Nov 7, 2023 Allison Lester
    In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
    As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.


    MsinterPReted: Hyperlocal Journalism

    Friday, Oct 13, 2023 Allison Lester
    On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

    Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass

    Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.  


    MsInterPReted: Global PR Industry #PRethics Codes

    Friday, Sep 29, 2023 Mary Beth West, MPRCA
    Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

    Boost Professional Impact by Mastering the Art of Business Writing

    Wednesday, Jul 19, 2023 Fletcher Team

    Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

    PR, #MsInterPReted, business writing, Professional writing

    Handling Stress and Burnout in the Modern Workplace

    Friday, May 19, 2023 Fletcher Team
    Booth Andrews is an accomplished lawyer and entrepreneur who has also shared her powerful story and experience with stress, burnout and recovery. Along the way, she has served as an invaluable resource and help to those experiencing stress and burnout. 

    #MsInterPReted, Stress, mental health

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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