Her Voice Blog

    Working Moms: The beautiful, messy struggle and bliss

    Thursday, May 9, 2024 Allison Lester

    This Mother's Day, we wanted to take a moment to reflect on the unique journey of being working moms. From navigating the delicate balance between career aspirations in the public relations industry and nurturing our families to overcoming the challenges and celebrating the triumphs, the experience of being a working mom is a tapestry woven with love, resilience and endless dedication. In this special blog post, we invite you to join us as we share our stories, insights, and heartfelt reflections on the joys and complexities of modern motherhood.

    Tactics to Build Trust to Improve Business Outcomes

    Wednesday, May 8, 2024 Allison Lester

    How to Foster Trust for Marketing Success

    Thursday, May 2, 2024 Sarah Merrell

    In our latest Entrepreneur Leadership Network article we discuss the importance of trust and how to use public relations and marketing to foster trust with your target audience.

    Trust stands as a cornerstone of success, serving as the linchpin that can elevate a brand from mere existence to market dominance. Statistics underscore this reality, with a significant majority of consumers expressing a preference for brands they trust, particularly among the influential Gen Z demographic. Consequently, businesses must adapt to this paradigm shift by prioritizing transparency, authenticity, and genuine connections over outdated sales tactics. This entails embedding trust into every facet of operations, from product development to customer engagement, to reap the rewards of enhanced customer loyalty, a sterling reputation, and a competitive edge in the marketplace.

    To navigate this trust-centric terrain effectively, businesses must employ strategic trust-building tactics that resonate with modern consumers. We offer five tactics to embed trust into your public relations strategy.

    As businesses adapt to meet evolving consumer expectations, the imperative of cultivating trust remains paramount. By embracing transparency, authenticity, and reliability in their marketing efforts, brands can forge enduring connections with consumers, perpetuating the cycle of trust and loyalty that underpins sustained success in today's dynamic marketplace.

    RELATED: What the C-Suite Needs to Know About the True Power of Earned Media

    Tiffany Carpenter: Life as Head of UT System-Wide Communications & Marketing

    Wednesday, May 1, 2024 Allison Lester
    Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the infamous Lane Kiffin and Derek Dooley.

    Passport to Publicity: 6 Tips to Pitching Your Tourism Destination

    Wednesday, Apr 24, 2024 Allison Lester


    What the C-Suite Needs to Know About the True Power of Earned Media

    Tuesday, Apr 23, 2024 Kelly Fletcher

    In our latest Entrepreneur Leadership Network article, explore the crucial role of earned media in organizational success, highlighting its ability to enhance credibility, reputation and messaging reach. Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, the article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.

    The State of Tennessee Tourism in 2024

    Wednesday, Apr 10, 2024 Allison Lester
    In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state.

    MsInterPReted: PR Tips from Travel Writers

    Tuesday, Jan 30, 2024 Allison Lester

    On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients. 


    MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

    Thursday, Dec 14, 2023 Allison Lester
    Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.

    News, #MsInterPReted, media relations

    MsInterPReted: 2024 Public Relations Obstacles

    Thursday, Nov 30, 2023 Allison Lester


    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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