These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.
With nearly 1.6 billion active monthly users and 50 million small business pages on Facebook, the potential reach on this platform is huge. Here are three ways you can be sure to get the most from your business’s Facebook page:
- Advertise
Who wouldn’t like their post to become the next viral video or have it get 20 million shares? But the fact of the matter is users like more than 4 million posts every minute on Facebook. Only a very small, infinitesimal of those posts go viral. In order to get seen, you need to pay to play. But Facebook advertising isn’t just about cutting through the clutter. Facebook has just as much, if not more, information about its users than any other online platform, and with a user base of nearly 1.6 billion people, that means you can really dig deep when targeting, which means you can create ads with a high ROI.
- Engage with your audience
Now that Facebook has become an advertising behemoth, the days where a majority of your fans actually saw your posts is a relic of the past. That doesn’t mean you shouldn’t engage with those who like your page. Create posts that are fun and entertaining, ask questions, and of course, make sure you respond whenever someone posts a comment. Otherwise, you’re missing out on social media opportunities.
- Post with a purpose
Like all other marketing channels, you should Facebook with a purpose. Having clear and defined goals for what you want from your Facebook page will allow you to use it more effectively. That means you should have a reason for each post. Is it to drive traffic to your website? Is it to entertain or engage your audience? Is it to inform your fans of news about your company? Making sure that you post with a purpose is a great way to get more out of your business’s Facebook page.
