Eric Olsen: Navigating PR & Politics in the Era of Mistrust

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

Topics:
PR, MarketingPR, #MsInterPReted, MsInterPReted podcast

MsInterPReted: GA4 is Coming, Are You Ready?

 

Topics:
Google, MarketingPR, public relations, Fletcher Marketing PR

FAM Tour: The PR Magic of Collaboration

In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.

Topics:
event, media pitching, tennessee, business retreat, MarketingPR, whiskey, Fletcher PR

Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast

With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.

Topics:
Tips, Public Speaking, Reporting, Communications, MarketingPR, In the News, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, PR News, Ms. Interpreted

Marketing to Youth: Millennials vs Generation Z

 

Topics:
MarketingPR

Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

Topics:
Fletcher, Communications, MarketingPR, In the News

An Infographic - Building Trust with Millennial Moms

Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom. 

Topics:
Marketing to Women, MarketingPR

Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

She’s connected, empowered, confident and tech savvy.

I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.

Topics:
Marketing to Women, MarketingPR, Fletcher Features

Design Trends: Should you follow them?

New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color.  

What exactly can a trend entail 

Topics:
Branding, MarketingPR

Now Trending with Millennial Moms

Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.  

Topics:
Marketing to Women, MarketingPR