A recent Huffington Post article discusses how women are hesitant to celebrate their personal successes for fear of being told they don't deserve to be successful. Author Kathy Caprino cites many reasons she feels this is the case. Some are that women don't want to sound as if they are bragging or that they don't want to jeopardize their feelings of connection with other women, especially if the other women aren't feeling particularly successful.

These are just a few of the reasons for women not feeling like they are allowed to celebrate their successes. It's only when we realize that the rewards of our hard work are just that, and not a stroke of good luck, can we begin to feel some ownership of our success. Women are complex creatures and while all are different, there are also many common threads that weave our experiences together.

As a public relations agency specialized to marketing to women, articles such as this catch our attention. Research on female dynamics and how women relate to the world is crucial to brands that are trying to reach their female audiences. A better understanding of what drives women is important in reaching them.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.