We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.

In this article, CBS MoneyWatch interviews A.K. Predeep, CEO of NeuroFocus, Inc., about marketing to women using neuroscience. NeuroFocus attempts to examine brain signals and natural instincts and turn that into marketing strategies. His company has come up with some interesting findings regarding women. In the piece, he says his research suggests the best way to market to women is to include these three guidelines:

1. Show a woman using or enjoying a product with a few people, not by herself.

2. Demonstrate that the company walks the talk.

3. Prove that the company is on the customer's side.

Is this solid advice or total bunk? We'd love to hear your thoughts on what makes you feel connected with a product.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.