Heather Ripley

Recent Posts

Marketing to Women: Worst Ads of 2012

The Huffington Post recently posted a list of the Worst Ads for Women 2012. As an agency that specializes in marketing to women, we love to look at these lists. We usually have a pretty good sense of humor, but sometimes these ads are just offensive. Here is their full list:

Topics:
Marketing to Women, MarketingPR, In the News

Reaching Women Through the Power of Social Media

Topics:
Marketing to Women, MarketingPR

Marketing to Women with Good Content

If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

Topics:
Marketing to Women, MarketingPR

Marketing to the Wall Street Journal

The fight to undeat Apple's iPhone intensifies

Topics:
MarketingPR

She's SO Empowered: Rachelle Friedman

It is a day which many women dream about from the time they are little girls--their wedding day.

Topics:
Marketing to Women

Another Example of Social Media Marketing Done in Bad Taste

Sellitonline's Facebook post

Topics:
MarketingPR

Tech has a Marketing to Women Problem

Topics:
Marketing to Women

Marketing to Women in the Workplace: Your Boss’s Wife May Decide Your Promotion

If you're a woman with a male boss, what are some of the determining factors that go into whether you will get a promotion? Job performance, punctuality, professionalism--these are important parts of the equation, but one which you may not be considering is your boss's wife's occupation.

Topics:
Marketing to Women, MarketingPR

A Case Study in Marketing to Women: Revive Personal Products

Topics:
Marketing to Women

The Year That Was: Social Media in 2012

Topics:
Branding, Marketing to Women, MarketingPR, In the News