A recent blog post via Entrepreneur cites recent Nielson research about how women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities on Facebook and Twitter, and buy products online that they’ve seen featured on television.

This is important information for any small business owners or entrepreneurs who depend on social media to drive marketing. As a public relations firm that specializes in marketing to and reaching women through the power of media, we already appreciate how social members of the fairer sex are when it comes to online engagement.

Whether it's by organizing blogger media tours or engaging with brand ambassadors, building relationships with key influencers or strengthening communications with the media, we employ techniques for our clients that are rooted in our research about how to reach as well as drive women to act.

If you're a small business owner and find yourself drowning in a sea of data, unable to move forward strategically, we can definitely help! Here at FletcherPR, we understand the importance of social media strategies and employing them to get results.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.