Today's Her Voice is coming to you from Music City, U.S.A., that is Nashville, Tennessee. This week 800+ bloggers have descended on the Gaylord Opryland Hotel for the fifth annual BlissDom Blog Conference and FletcherPR has had a front row seat.

If you don't see the connection between bloggers, specifically mom bloggers and a public relations agency, let us explain. Did you know moms and mom bloggers control over $2 trillion worth of purchasing power in the U.S. each year?

$2 trillion is not pocket change. What's more, mom bloggers have their fingers on the pulse, so to speak, with deeply devoted fan-bases, engaged readers and no shortage of influence to spread around. Brands are slowly beginning to understand this, reaching out to mom bloggers for product reviews, placements, and other strategic marketing tactics.

As a public relations firm that specializes in marketing to women, FletcherPR wanted to be part of BlissDom to connect with our audience, engage with female consumers and learn even more about the latest developments in the social media sphere. We value connection and are constantly amazed by the ways that empowered women are reshaping their communities and ultimately, our world.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.