Thanksgiving is here, and as PR pros, we know the holiday table isn't just about food—it's a metaphor for our client roster. Just like every Thanksgiving dish plays its part in the feast, every client brings its own flavor to our work. So, grab a fork (or a media list) and dig in. Here’s how our PR clients show up as classic Thanksgiving dishes:

The Turkey: The Big Budget Client

This is the centerpiece, the client that takes up the most space on your plate—and your schedule. They’re the reason everyone’s gathered around the table. Whether they’re unveiling a groundbreaking product or launching a national campaign, they require the perfect seasoning (strategy) and just the right amount of attention to avoid a PR "dry-out."

Key to success: Carve out time to keep them juicy and satisfied, but don’t let them overshadow the rest of the table.

Mashed Potatoes: The Reliable Crowd-Pleaser

Comforting, versatile, and always appreciated. This client might not demand the spotlight, but their projects consistently deliver results. They’re easy to work with and always leave you feeling full of accomplishment.

Key to success: Keep them smooth with consistent communication and just a touch of butter (aka creativity).

Stuffing: The Deep Thinker

Stuffing is packed with ingredients, just like this client’s brainstorms. They’ve got ideas coming out of every corner, and they want to fit everything into one campaign. It’s your job to streamline their vision into a cohesive strategy that satisfies everyone at the table.

Key to success: Remind them that sometimes less is more—and that not everything has to go in the mix.

Cranberry Sauce: The Wild Card

This client brings a burst of flavor and keeps things interesting. They’re the startup with a bold new idea or the legacy brand with a daring rebrand. Sweet, tangy, and unpredictable, they add zing to your portfolio and a fun challenge to your plate.

Key to success: Balance their tartness with solid planning, and they’ll shine.

Green Bean Casserole: The Unsung Hero

At first glance, this client might not seem flashy, but they bring people together and always deliver steady results. They’re dependable, no-fuss, and sometimes underestimated. Their campaigns might not go viral, but they’re essential for keeping the table balanced.

Key to success: Celebrate their consistency—they’re the backbone of your PR feast.

Pumpkin Pie: The Sweet Victory

This client is the dessert you save for last because they’re just that satisfying. Whether it’s a successful product launch, a media darling, or a client who genuinely appreciates your work, they’re the ultimate reward. Every bite of collaboration feels like a win.

Key to success: Cherish them, and don’t forget to savor the moment.

Gravy: The Collaborative Partner

Gravy isn’t a dish on its own, but it ties everything together. This is your co-marketing partner, your dream media collaborator. They enhance every part of the PR feast, making even the driest campaigns sing.

Key to success: Pour on the praise and keep building that relationship—it’s a recipe for long-term success.

As you gather ‘round your PR table this Thanksgiving, remember: every client is a vital dish in the feast. With the right preparation, seasoning, and a little humor, you can serve up a five-star spread that leaves everyone satisfied.

So, what’s on your PR plate this Thanksgiving?

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