Her Voice Blog

    Allison Lester

    Recent Posts

    PR Clients as Summer Vacations

    Monday, May 20, 2024 Allison Lester

    Summer is here, meaning days by the pool and family vacations. In the world of public relations, clients are like summer vacations—each one unique, offering its own set of challenges and rewards. From the adrenaline rush of launching a new product campaign to the meticulous planning required for crisis management, every client brings a different vibe to the experience.  There are many parallels between PR clients and summer getaways - we’re uncovering the excitement, surprises, and invaluable experiences that come with each.

    Working Moms: The beautiful, messy struggle and bliss

    Thursday, May 9, 2024 Allison Lester

    This Mother's Day, we wanted to take a moment to reflect on the unique journey of being working moms. From navigating the delicate balance between career aspirations in the public relations industry and nurturing our families to overcoming the challenges and celebrating the triumphs, the experience of being a working mom is a tapestry woven with love, resilience and endless dedication. In this special blog post, we invite you to join us as we share our stories, insights, and heartfelt reflections on the joys and complexities of modern motherhood.

    Tactics to Build Trust to Improve Business Outcomes

    Wednesday, May 8, 2024 Allison Lester

    Tiffany Carpenter: Life as Head of UT System-Wide Communications & Marketing

    Wednesday, May 1, 2024 Allison Lester
    Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the infamous Lane Kiffin and Derek Dooley.

    Passport to Publicity: 6 Tips to Pitching Your Tourism Destination

    Wednesday, Apr 24, 2024 Allison Lester

     

    The State of Tennessee Tourism in 2024

    Wednesday, Apr 10, 2024 Allison Lester
    In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state.

    MsInterPReted: PR Tips from Travel Writers

    Tuesday, Jan 30, 2024 Allison Lester

    On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients. 

    Topics:
    #MsInterPReted

    MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

    Thursday, Dec 14, 2023 Allison Lester
    Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.
     

    Topics:
    News, #MsInterPReted, media relations

    MsInterPReted: 2024 Public Relations Obstacles

    Thursday, Nov 30, 2023 Allison Lester
     

    Topics:
    #MsInterPReted

    MsinterPReted: PR Trends to Leave in the Dust

    Tuesday, Nov 7, 2023 Allison Lester
    In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
    As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

    Topics:
    #MsInterPReted

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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