As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.

Thanksgiving is here, and as PR pros, we know the holiday table isn't just about food—it's a metaphor for our client roster. Just like every Thanksgiving dish plays its part in the feast, every client brings its own flavor to our work. So, grab a fork (or a media list) and dig in. Here’s how our PR clients show up as classic Thanksgiving dishes:

Planning a successful marketing event requires careful strategy, creativity and flawless execution. From small business launches or ribbon cuttings to large corporate conferences, a well-executed event can generate leads, raise brand awareness, and establish your credibility. Here’s a step-by-step guide to ensure your next event is a success:

What if your next customer is just a scroll away? In today's digital age, social media marketing has evolved into an indispensable tool for businesses looking to grow their brand and connect with a larger audience. With over 4.7 billion active users globally, these platforms offer unmatched potential for reach and engagement. Studies show that 54% of social browsers use social media to research products, making it critical for customer acquisition. Moreover, 90% of consumers who follow a brand are likely to buy from them, underscoring the platform's influence on purchasing decisions. Whether through targeted ads, engaging content, or interactive features like live streams, businesses that effectively leverage social media can drive brand awareness, foster community and increase conversions​(

Have you checked your social media today? It’s hard not to, given that many of us spend over two hours a day scrolling through our feeds. While we enjoy catching up on friends' lives and watching adorable dog videos, there's a lot more happening on these platforms. Brands are increasingly using social media influencers to promote their products and services, making influencer marketing a powerful tool in today's digital age.

Welcome to the world of press releases, where crafting a standout announcement can mean the difference between landing major media coverage or getting lost in the shuffle. Whether you’re a public relations veteran or new to the game, understanding the nuances of writing an effective press release is crucial. Here’s your comprehensive guide to writing press releases that capture attention and leverage media coverage like a pro.

In the fast-paced world of public relations and marketing, it’s tempting to leap straight into the fray. Whether it's launching a new product, rebranding, or entering a new market, the excitement of action and desire for quick results can overshadow the essential preparatory work. Yet, the truth is, the foundation you build before diving into the nitty-gritty of marketing campaigns is often the difference between resounding success and costly failure.

In today's fast-paced digital landscape, brand visibility isn't just a bonus—it's a necessity for businesses striving to stand out amidst fierce competition. Whether you're a startup aiming to carve a niche or an established company seeking to maintain relevance, using third-party coverage to raise awareness can be a powerful tool. But when should you use media relations and when should you use influencer marketing? There are benefits to both for different reasons. Understanding the dynamics of media relations and influencer marketing can significantly impact your visibility strategy.

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.