Allison Lester

Recent Posts

Newsroom Leaders Discuss State of the Media in 2024

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.

Lessons from Political PR: Navigating Ethical Challenges with Integrity

In the fast-paced world of public relations (PR), the 2024 U.S. presidential election has emerged as a pivotal moment, highlighting the critical role PR professionals play in shaping and managing public narratives amidst intense scrutiny and controversy. The recent debate between incumbent Joe Biden and former President Donald Trump has not only captivated domestic audiences but has drawn international attention, underscoring the power and challenges faced by PR teams in the political arena.

PR Clients as Summer Vacations

Summer is here, meaning days by the pool and family vacations. In the world of public relations, clients are like summer vacations—each one unique, offering its own set of challenges and rewards. From the adrenaline rush of launching a new product campaign to the meticulous planning required for crisis management, every client brings a different vibe to the experience.  There are many parallels between PR clients and summer getaways - we’re uncovering the excitement, surprises, and invaluable experiences that come with each.

Working Moms: The beautiful, messy struggle and bliss

This Mother's Day, we wanted to take a moment to reflect on the unique journey of being working moms. From navigating the delicate balance between career aspirations in the public relations industry and nurturing our families to overcoming the challenges and celebrating the triumphs, the experience of being a working mom is a tapestry woven with love, resilience and endless dedication. In this special blog post, we invite you to join us as we share our stories, insights, and heartfelt reflections on the joys and complexities of modern motherhood.

Tactics to Build Trust to Improve Business Outcomes

Tiffany Carpenter: Life as Head of UT System-Wide Communications & Marketing

Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the infamous Lane Kiffin and Derek Dooley.

Passport to Publicity: 6 Tips to Pitching Your Tourism Destination

 

The U.S. travel and tourism sector is a formidable force, contributing an impressive $1.9 trillion to the economy and supporting 9.5 million American jobs, according to the International Trade Administration. However, in a competitive landscape where every destination vies for attention, how can brands stand out and attract visitors?

The State of Tennessee Tourism in 2024

In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state.

MsInterPReted: PR Tips from Travel Writers

On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients. 

Topics:
#MsInterPReted

MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she needed a plan B - something that gave her not just a fantastic lifestyle, but also a life.
 

Topics:
News, #MsInterPReted, media relations