Her Voice Blog

We've blogged before here at Her Voice about the marketing phenomena of women shopping together as a social activity. It's more than just a perceived stereotype...retailers who take notice of how their female consumers like to shop and cater to their needs and wants will always fare better than ones who don't.The following excerpt from Paco Underhill's Why We Buy does a good job capturing the ideas surrounding how women like to shop.

"Women still like to shop with friends, egging each other on and rescuing each other from ill-advised purchases...all our studies show that when two women shop together, they spend more time and money than women alone. They certainly outshop and outspend women saddled with male companions. Two women in a store is a shopping machine, and wise retailers do whatever they can to encourage this behavior."

As a public relations agency specializing in reaching women, it excites us anytime a brand decides to engage with its female consumers in a way that will reach them. From cutting-edge social media channels to more traditional means, we help our clients maximize their potential and get more from the power of the purse.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.