1. Stand Out

Good design uses color and composition to guide the viewer from point A to point B. Point A is the idea and point B would be the call to action. Large areas of white with a single image or clever copy will set an ad apart from others faster than any other design trick.

1. Get to the Point

Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle. The Nissan ad below is a prime example of that. It is a well-designed ad, but there are simply too many elements to look at. While the CTA (call-to-action) is bold, it’s not the quick takeaway it could be if there were fewer pieces of information.

1. Be remembered

If the viewer walks away with only one piece of information, what is that ONE piece of information? The Audi ad below is super direct. It would be considered a brand awareness ad. It mentions the company name and is intended to become top-of-mind when the viewer thinks about buying a car.

The hardest part of minimalist design is convincing the client that it’s a good idea. The job of an ad is to entice a viewer to engage with a brand. Brochures and websites are the ideal place for a brand to tell the whole story. 

For a little history on minimalist design, visit: https://designshack.net/articles/layouts/minimalist-design-is-taking-over-heres-why/