The #Bendgate Debacle

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I love how the advancement of technology and social media has allowed the quick wit of some brands to shine. From Oreo’s dastardly quick tweet post-football blackout to the #BendGate debacle, brands are showing their comedic chops.

And many of these brands aren’t even phone brands. It makes sense that Samsung and HTC would make jabs about Apple’s unintentional phone design flaw in comparison to their phones’ intentional design. But who would have thought Dockers or even Heineken would get in on the conversation?

Dockers showed their Apple support by donning “Dockers ON-THE-GO” with a hidden security pocket just for the iPhone 6. There’s no sitting on or bending phones with these khakis.

Utilizing the trending hashtag “BendGate”, Heineken showed a little sarcastic sympathy for the brand by stating it happens to them all the time.

One of the funniest responses I’ve seen came from Slim Jim. Take a look.

For more brand trolls, head on over to this Mashable article or check out #BendGate on Facebook, Twitter or Instagram. What are some of your favorite #BendGate brand responses?

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MarketingPR, In the News