We ran across this infographic which was recently published at good.is. It illustrates some of the sillier statistics about how people use data and facts. Understanding more serious data is a crucial aspect in the world of any communications professional.

As a public relations firm specialized in marketing to women, we do a lot of research. On any given day this could include things like reading up on reports about specific audience behaviors, organizing focus groups or analyzing case studies.

Data is necessary to understand why people do the things they do and to make predictions on what they will do in the future. Research (and the data that results from it) is an important first step in creating good strategies.

When it comes to strategy, there's no room for hope. You can't sell a client on ideas based on the notion that you hope they will work. This is why many small businesses struggle because they fail to look at things from a strategic point of view.

At FletcherPR, we're all strategy, all the time. For example, by now almost every company understands it should have a presence on Facebook/Twitter/Blog. But it isn't enough just to use those platforms. When we manage social media for our clients, we employ strategies to produce results. This kind of stuff gets us excited because we look good when our clients look good. If your business could use a little help in this area, we'd love to hear from you!

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.