According to the book Inbound Marketing, by Brian Halligan, "people shop and learn in a whole new way compared to just a few years ago." Halligan goes on to say that marketers must adapt their methods or risk extinction. One way that the marketing ballgame has changed is due to the internet and way we use it to shop and gather information.

Blogs are another key area that has changed the world of marketing. Bloggers are new media superstars, gaining devoted followers and earning clout (and Klout!) based on sharing of opinions and ideas. Consumers put a great deal of trust in bloggers concerning products and services. If your favorite blogger gave his or her stamp of approval to a moving company, you'd probably be more likely to employ its services. In the same way, if a blogger you respected had a terrible experience at a restaurant, you might be less likely to dine there.

Another arena in which consumers seek information is social media. Halligan states "to be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." If consumers are using Twitter to research which makes and models of automobiles get the best gas mileage, then your brand of automobile should have a Twitter presence.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.