Google's announcement of its new unified privacy policy has a lot of folks worried about how they will be affected. An article in the Washington Post explains in greater detail how the new policy will work and how you can opt in or out of certain features. Basically, the tech giant will be using your internet activities to create a personalized profile about you in order to better target you with ads and messages.

Microsoft has taken umbrage at the changes, pointing out how they demonstrate the great amount of value Google places on each of us with potential advertisers. Of course some might say Microsoft being upset is just sour grapes because its paid services aren't as popular as Google's free ones.

It may be too early to tell if the effects of this new wave of changes will be positive or negative, but there is a possibility that it could make our internet use a whole lot more personal.

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