Heather Ripley

Recent Posts

Marketing to Women on a Neurological Level

We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.

Making Women Sweat: Marketing Workout Gear for Women

Athletic apparel company, Under Armour, is launching a new line of workout gear specifically made for women. They are also rolling out a new advertising campaign in conjunction with the launch, titled "Sweat Every Day." Of course any sort of campaign like this immediately catches our eye.

Guest Blog: The Power in a Woman's Voice

Artisan-Inspired Jewelry Collection Markets to Women

She's SO Empowered: Kristen Varley

Does Marketing to Women ever go too far?

Engaging Interest is Crucial When Marketing to Women

Private Sale Site Embodies Marketing to Women


Solving the Gender Gap in Tech by Marketing to Girls

There was a recent article on CNNMoney highlighting the gender gap in the technology industry in America. There were some troubling statistics brought up in the piece:

Marketing to Women Through Food

There is nothing more exciting than a girl’s night out at a fine dining restaurant. The occasion instantly calls for an elegant dress, great music, a fun drink and, of course, delicious food. The Orangery, a Knoxville-based, fine dining restaurant, understands this and knows how to market to women through food.