Her Voice Blog

    Working Moms: The beautiful, messy struggle and bliss

    Tactics to Build Trust to Improve Business Outcomes

    How to Foster Trust for Marketing Success

    Tiffany Carpenter: Life as Head of UT System-Wide Communications & Marketing

    Passport to Publicity: 6 Tips to Pitching Your Tourism Destination

    What the C-Suite Needs to Know About the True Power of Earned Media

    The State of Tennessee Tourism in 2024

    MsInterPReted: PR Tips from Travel Writers

    MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur

    MsInterPReted: 2024 Public Relations Obstacles

    MsinterPReted: PR Trends to Leave in the Dust

    MsinterPReted: Hyperlocal Journalism

    MsInterPReted: Global PR Industry #PRethics Codes

    Boost Professional Impact by Mastering the Art of Business Writing

    Handling Stress and Burnout in the Modern Workplace

    Eric Olsen: Navigating PR & Politics in the Era of Mistrust

    Beyond the Hype: Examining the Real World Impacts of AI on PR

    How to Make Your Content 300% More Effective While Also Saving Time

    Why Personal Branding is Important for Every Working Adult

    MsInterPReted: Understanding Diversity, Equity and Inclusion

    MsInterPReted: GA4 is Coming, Are You Ready?

    MsInterPReted: Tennessee Tourism Trends

    MsInterPReted: PR Predictions for 2023

    How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

    5 Ways PR Wins at Generating B2B Sales

    Sharon Fenster: Having the Courage to be an Ally

    Robin Wilhoit: Journalism Ethics and the Changing Industry

    Using Media Relations to Drive Sales

    London-Based PRCA Names E. TN’s Fletcher, West as Inaugural International Fellows

    Why Paid Media Should be a Part of Your PR Strategy

    Brand Stands on Roe v. Wade:  Crucial or Fatal?

    Intern Position Description

    FAM Tour: The PR Magic of Collaboration

    PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software

    Should I Stay or Should I Go: What keeps employees

    “The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic

    The Big Quit: A “Fixable” Wake-Up Call for Employers

    The Big Quit: Why you say you left or are considering quitting now

    An Emmy and an Air Mattress:  My Love Affair and Eventual Breakup with TV News

    Fletcher Senior Strategist Appointed to PRCA Global Advisory Board

    #MsInterPReted - *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    #MsInterPReted - Leslie Beale: Women & Work in the Post-Pandemic

    #MsInterPReted - Brilliant Simplicity: How Mike Ragsdale Turned Florida's 30A into the Most Beach Happy Brand in America

    #MsInterPReted - Dolly Parton's Imagination Library

    #MsInterPReted - Behind the Data: Turning Market Research into Actionable Strategy

    #Ms. InterPReted Season 3: Memorable Moments

    #MsInterPReted - Niche Influencers in Social Media:  Fletcher PR's Sarah Merrell

    #MsInterPReted - Candace White, PhD: Social Media & Surveillance Capitalism

    #MsInterPReted- Women Entrepreneurship and Voice: The Patricia Nash Story

    #MsInterPReted - Rax Lakhani: PR, Diversity & the International Perspective

    #MsInterPReted Twitter Chat with @susanhartpr Recap

    #MsInterPReted - 19th Amendment at 100: Where are Women Now?

    #MsInterPReted -Twitter Chat Recap with @Meadepr

    #MsInterPReted - WATE-TV's Tearsa Smith and Community Journalism

    #MsInterPReted - Learning, Leading & Coping During Complex Times: Rod Cartwright

    #MsInterPReted Twitter Chat with @abrothanamedCed Recap

    #MsInterPReted - PR's Diversity Problem

    #MsInterPReted Twitter Chat with @TBoneGallagher Recap

    #MsInterPReted -PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes

    #MsInterPReted - Data in the Details: A Better Advocacy Model

    #MsInterPReted Twitter Chat with @Ingers1975 Recap

    #MsInterPReted - Coronavirus's Impact on Mental Wellness

    #MsInterPReted - Coronavirus & the Community Hospital Impact

    #MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

    #MsInterPReted: PR Done Well or Done Wrong in the COVID-19 Era

    #MsInterPReted - Employers, Employees & Legal Impacts of Federal Coronavirus Aid Legislation

    #MsInterPReted Twitter chat with @nickyregazzoni and @GeorgeBlizzard Recap

    #MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

    #MsInterPReted #EthicsWashing: The New Authenticity Fail?

    #MsInterPReted Twitter Chat with @laurafromaura Recap

    #MsInterPReted -PR, Metrics, and Nudge Theory: Shayoni Lynn

    #MsInterPReted - Women Helping Women: Mentorship & Community Engagement

    #MsInterPReted Twitter Chat with @EllaMinty Recap

    #MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong

    Direct Sales: Why Entrepreneurial Women are the Driving Force

    Ms. InterPReted:  Season 1 Memorable Moments

    PR & Entrepreneurship:  Managing Stress & Burnout

    The PoweR of Strategic Charitable Giving: Mike McClamroch

    Cartoons, Creativity & Courage: Editorial Cartoonist Marshall Ramsey

    Part 2 - Leading PR From The Front: A Conversation with PRCA-UK's Director General, Francis Ingham

    Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)

    Crafting the Entrepreneurial Story: Marcus Hall

    Ms. InterPReted Episode 7:  Differentiating True PR Strategy From Mere Tactics

    Ms. InterPReted Episode 6: The State of Influencer Marketing

    Ms. InterPReted Episode 5: #BrandsTakingStands or #GetWokeGoBroke

    Ms. InterPReted Episode 4 - Tennessee Tourism PR: It's All That & A Sip of Whiskey

    #MsInterPReted Episode 3: Marketing to Women with CEO Kelly Fletcher

    Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast

    The Rules & Ethics Behind Influencer Marketing

    My Summer Internship at Fletcher Marketing PR

    Celebrating Alisia Chandler 

    Marketing to Youth: Millennials vs Generation Z

    The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention

    Saying Goodbye to my Spring Internship

    #PressforProgress- International Women's Day 2018

    Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

    It's Not All Lip Gloss and Boob Jobs - Misconceptions about marketing to women

    Twitter takes a 360, moving from 140 to 280

    Why You Should Hire a Marketing Agency

    Pinterest's Unique Equality Campaign

    Customizing the Consumer Experience

    What to Know About SEO

    An Infographic - Building Trust with Millennial Moms

    Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

    Moving into the next age of digital advertising

    Marketing to Generation Z

    Brand Design vs. Campaign Design

    Why You Need to Utilize Micro-Influencers

    The Most Influential Consumers are on a Platform You Didn’t Expect

    Design Trends: Should you follow them?

    Now Trending with Millennial Moms

    Four Steps To Ensure Your Business is Prepared for A Crisis Situation

    Pros and Cons of Celebrity Endorsements

    The Beauty of Minimalist Design: Three Reasons Why it Works

    Get the Most Out of Your Instagram Posts

    Loyalty: The Early Brand Gets the Worm

    Three Myths About Millennial Moms

    The Importance of Online Reviews to Your Business

    CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award

    The Future of Digital Marketing is Video Marketing

    Color That Changes Lives

    Improve Your Corporate Social Responsibility

    How to Plan the Best Event for Your Organization

    Crisis Communication Lessons From the United Airlines Fiasco

    Influencer Marketing is the New Black

    Pictures, Posts and Purchases: Marketing on Instagram

    Who is She? The Diversity of Female Consumers

    Travel Economy: Three Ways to Reach Female Customers

    What's Next in Social Media for Marketing?

    Three Keys to Executing a Kick-Ass Co-Branded Partnership: Shop LC and Zang Toi Partner for NYFW

    Go Girl Designs Drives Sales Through Influencer Marketing Campaign

    Movement Continues for Gender Equality

    Heartstrings and Headlines- This Year's Super Bowl Ads

    Lessons from a Decade of Entrepreneurship

    2017: The Year of Snapchat Marketing

    Women Who "Won Marketing" in 2016

    Ring in the New Year With Five Social Media Resolutions

    Transparency Has its Benefits

    Taco Bell Brand Update is Hot and Fresh

    REI Campaign is Pure Genius

    Social Media, Sponsored Content and the Future of News

    The Power of Color

    The Fine Art of the Pivot During Election Season

    Vine's Final Decline

    Calming visual chaos with effective graphic design

    3 tips to improve your writing

    Fletcher hosts Career Day for students, recent graduates

    Diversity marketing and why it works

    What PR agencies are looking for in new hires

    3 powerful reasons to use infographics

    Mental block? Get your creative juices flowing

    Women who help others: A 5-part series celebrating Women's History Month

    Women who color outside the lines: A 5-part series celebrating Women's History Month

    Women who break the glass ceiling: A 5-part series celebrating Women’s History Month

    Women who stand for what is right: A 5-part series celebrating Women's History Month

    Women who inspire us: A 5-part series celebrating Women’s History Month

    Fletcher Marketing PR wins 5 ADDYs

    Snapchat partners with Tribeca Film Festival

    Social media spending is on the rise

    Tips for organizing your work life

    Get more from your business’s Facebook page

    Does my brand need a refresh?

    How to land a great internship

    Fletcher CEO shares entrepreneurial journey with YEA students

    Our top social media moments of 2015

    Fletcher staff join PRSA, KAMA boards

    Cityview profiles CEO Kelly Fletcher

    Our Project GRAD website launch

    A happy work culture is key to success

    Getting our #Elfie on

    Why cause marketing works

    Key takeaways from PRSA International Conference

    Finding the “clever” in icon design

    3 reasons why you should blog for your business

    3 Tips to Landing a Marketing or PR Internship

    Tips to improve Twitter engagement

    The power of masterful storytelling

    Incorporating Pantone into your brand strategy

    3 simple ways to improve your website’s SEO

    5 rules for marketing to women

    When to pay for a sponsored blog post — A quick reference guide

    Marketing to the minimalist: She wants less

    Pitch perfect: Tips for media pitching

    Supporting education for girls through the Malala Fund

    3 reasons your business needs social media

    How does color affect marketing to women?

    3 reasons blogger campaigns work when marketing to women

    Happy Photography Day!

    Creativity can flourish - even inside the box

    It’s one Big Orange par-tay, y'all!

    gDiapers - Making a Difference in the Lives of Women Around the World

    Growth and Advice from Our Spring 2015 Intern, Rebecca Horky

    Happy Rubber Eraser Day!

    Rock Star Designer Contest: Your Chance to be Discovered

    8 mistakes businesses make on social media—Part 3

    Andrea Truan Joins Fletcher as Creative Director

    8 mistakes businesses make on social media—Part 2

    International Women’s Day is March 8th - Why We Care

    First Friday Fundraising

    In Social Media, Timing is Everything.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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