Heather Ripley

Recent Posts

Marketing to Women with Guy Candy

By now, most of us have seen the movie Magic Mike. Whether you went to “help out a friend” or to give in to a guilty pleasure, women all around the country made it to the theater opening weekend. Sex has always been a big selling point, almost guaranteeing a response no matter what industry. However, as of late, sex has been selling to women more than usual. It started with the 50 Shades of Grey phenomenon and now with Magic Mike.

Marketing Financial Services to Women