Her Voice Blog

    Boost Professional Impact by Mastering the Art of Business Writing

    Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

    In our digital world of communications, it is imperative that we think more strategically and holistically about how we communicate internally and externally with our business partners. Casey shares that, “no matter how good you are at your actual job, even if your actual job has nothing to do with writing, the way that you communicate with people about the work you've done impacts how they perceive your actual work.”

    Writing effectively, including emailing, is such an essential skill. Casey highlights the need for more formalized training on how to do that well and what the expectations are within a company. Bold Type’s focus is very specific, and they provide formalized training on workplace writing skills. Their Clutterbust Guide is linked here.

    In this episode of MsInterPReted, CEO Kelly Fletcher talks with Casey about a variety of topics pertaining to effective professional writing including:

    • Email etiquette
    • Using plain language effectively
    • Overexplaining
    • The importance of a professional pause

    Follow Casey Mank:

    Casey's LinkedIn: https://www.linkedin.com/in/casey-mank/

    Bold Type Website: https://www.boldtype.us

    Bold Type LinkedIn: https://www.linkedin.com/company/boldtype/

    Bold Type Instagram: https://www.instagram.com/bold__type/

    Plain Language Info: https://www.plainlanguage.gov

    Follow Fletcher Marketing PR:

    On LinkedIn: https://www.linkedin.com/company/fletcherpr/
    On Facebook: https://www.facebook.com/Fletchermarketingpr

    On Twitter: @fletcherpr

    On Instagram: https://www.instagram.com/fletcher.pr/

    Follow Kelly on Twitter: @KDFletcher


    PR, #MsInterPReted, business writing, Professional writing

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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