The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.
Topics:
Branding,
Knoxville Marketing,
Marketing to Women,
campaign,
PR,
PR for Women,
Fletcher Marketing PR,
give back
Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.
Topics:
PR,
#MsInterPReted,
business writing,
Professional writing
Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.
Topics:
PR,
MarketingPR,
#MsInterPReted,
MsInterPReted podcast
Topics:
Marketing to Women,
PR,
Trends,
Ms. Interpreted,
#MsInterPReted,
Women in PR,
Fletcher Marketing PR,
Fletcher PR,
Predictions
In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.
Topics:
PR,
Fletcher Marketing PR,
utilizing data
As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.
Topics:
empowered women,
PR,
Communications,
Burnout,
workplace,
Fletcher PR,
Big Quit
It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.
Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.
Topics:
PR,
organization,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
strategy,
planning,
Fletcher Marketing PR,
Fletcher PR,
MsInterPReted podcast,
strategic development,
2022
Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Topics:
Women in the Workplace,
Fletcher,
marketing,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
MarketingToWomen,
COVID-19,
Fletcher Marketing PR,
pandemic,
MsInterPReted podcast,
Leslie Beale
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
Topics:
marketing content,
Fletcher,
Marketing to Women,
marketing,
PR,
public relations strategies,
public relations,
podcast,
kelly fletcher,
Ms. Interpreted,
#MsInterPReted,
Fletcher Marketing PR,
Fletcher PR,
30A,
Brand Simplicity,
Mike Ragsdale,
30A Brand,
Brand Marketing,
MsInterPReted podcast
