How many times have you seen a commercial or ad for some fabulous line of products or fashions and gone straight to your computer or smart phone to check out the accompanying site? When a company doesn’t have a web presence or fails to offer the option of e-commerce, something just doesn’t feel quite right. E-commerce is a vital part of any business’ success, especially when compared to the expense involved in traditional brick-and-mortar storefronts.

There is a new batch of e-commerce companies that are booming right now and what’s even better, it’

s all thanks to the power of female consumers. One Kings Lane, Plum District, Stella & Dot, Rent the Runway, Modcloth, BirchBox, Shoedazzle, and Zazzle are just a few examples of companies leveraging 'girl power’ to build revenue as well as community from online interactions. The most exciting part of this growing trend is that the majority of these companies were founded by women too!

One Kings Lane allows subscribers to get the inside scoop on fantastic deals and specials while BirchBox provides a monthly box of cosmetic samples for subscribers. Rent the Runway allows you to borrow dresses, shoes and other accessories as opposed to paying full price to purchase. We think this trend is only going to spread as technology offers more convenience with a side of connection. While opening a box that arrived in the mail might not seem as exciting as make-up shopping with a girlfriend, as the box is arriving, women are tweeting and sharing on their blogs about what is inside...so the community aspect is still there.