The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client relationships. With thoughtful marketing and strategic community involvement, there are several ways brands can ensure they are in the "giving spirit" this season.
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give back
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Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
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Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom.
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Marketing to Women,
MarketingPR
She’s connected, empowered, confident and tech savvy.
I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.
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Marketing to Women,
MarketingPR,
Fletcher Features
Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.
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Marketing to Women,
MarketingPR
What’s the big deal about Millennial Moms anyway? According to babycenter, there are nine million of them in the U.S., and they yield about $170-200 billion in spending power. Millennial Moms are a big deal.
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Marketing to Women,
MarketingPR
Shows like "Mad Men" illustrate the dominating influence of white males during the advertising boom of the 1950s and '60s. Less than 60 years later, marketers are at women's feet. What happened? According to the Boston Consulting Group, women make over three out of four purchasing decisions in the home. Maybe they always have, but now the research is there to validate it.
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Marketing to Women,
MarketingPR
Tourism is so important to the Tennessee economy, yet we could do better when it comes to attracting niche groups of women with big bucks to spend.
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Marketing to Women,
MarketingPR
Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched — and the reasons were deeply personal and varied — the fact remains that women still earn less than men in the workforce.
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Marketing to Women,
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