Google yourself. No, really. Go on, do it. Chances are, someone will Google you in your life — whether it be a potential date, friend, customer or employer. What information is available about you online? This can help you identify any inaccuracies or outdated information that may be giving off a negative or unrepresentative first impression. If you find that the information available is not "on brand" for you, there are steps you can take to improve your online presence to build your personal brand.