There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to understand when it comes to designing websites. All the great information in the world isn't going to get read by anybody if it isn't presented in a way that is first visually appealing.
Design by Gender and Marketing to Women
Sunday, Feb 20, 2011
Kelly Fletcher
Topics:
gender,
website design,
know your audience
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