In the world of business, good communication means everything. As a public relations firm specialized in marketing to women, how we communicate on behalf of our clients and our brand is very important to us.

Birchbox is a company that started in 2010 and offers a way for subscribers to receive a monthly shipment of cosmetics and beauty samples in the mail. Dubbed "the beauty editor BFF most women wish they had," the company has recently partnered with the hit CW show Gossip Girl to provide subscribers a special edition box of goodies curated by the show's makeup and hair department gurus.

Women and fashion are very closely tied. This booming industry is evolving in new ways and they aren't just limited to the pages of a magazine. A new company called Style for Hire will attempt to help women everywhere solve their fashion dilemmas. The new site which just launched nationally, will offer the chance to employ the services of professional fashion stylists, from your very own closet.

There’s a new game show in the nation of Georgia that is getting some attention because of the way it presents women. The show, called Women's Logic has started a new conversation in the mid-Eastern country about gender equality.

As a public relations firm that specializes in marketing to women, we are always interested in how social media affects consumer decisions. We posted recently about statistics that show women to put a great deal of stock in their friends' opinions about the products they use and how friends' reviews influence their own purchasing decisions.

This post is in response to a great article by Steve Olenski about his claim that women are the most powerful brand ambassadors in the world.

As a public relations firm, social media is a huge part of our daily lives. From engaging in our own social media relationships with colleagues or forming bonds with journalists to providing our clients with social media strategies and managing tactics to carry them out, the term social is often repeated around FletcherPR.

A recent Mashable article highlights how women are shopping when it comes to the area of technology and the findings may surprise you. Did you know women are more likely than men to purchase tablets, laptopsand smartphones (the article states "three out of the four top consumer electronics categories").

The Hunger Games seems to be all anyone is talking about right now, with the film version of the New York Times bestselling book recently released in theaters. The story could serve as an allegory for the world of public relations with practitioners battling it out in the Arena, I mean business world. Public relations practitioner does continue to be ranked very high on the list of the most stressful jobs to have.