We ran across this infographic which was recently published at good.is. It illustrates some of the sillier statistics about how people use data and facts. Understanding more serious data is a crucial aspect in the world of any communications professional.
Kelly Fletcher
Recent Posts
A recent tweet from Venturebeat's Jolie O'Dell said the following: “Women: stop making start-ups about fashion, shopping and babies. At least for the next few years. You’re embarrassing me.” This begs the question, are women starting the wrong types of businesses? As a public relations firm that specializes in marketing to women, we'd like to add our two cents.
For this edition of She's SO Empowered, we wanted to shine some light on Ruth Kaiser of Spontaneous Smiley Movement. What began simply as thousands of people posting the smiley faces they find in every day objects has evolved into a way to bring hope and smiles to people all over the world.
Celebrities have always been concerned with image, especially the image that the public gets to see. With the advent of social media, celebs are using new methods to put themselves out there and many are having great success.
Ace Hardware has introduced a new ad campaign a line of premium paints and as a public relations firm specialized in marketing to women, it definitely caught our attention. The line is called Clark+Kensington and it combines paint with primer, comes in 120 colors and can be custom-tinted in almost any shade.
However, this isn't what made us take notice. The new campaign plays on the idea of Ace being the helpful hardware store. One of the TV spots depicts a woman at the paint chip wall telling the salesman she is "looking for purple. But not like my favorite dress in college kind of purple."
Each year around the world, International Women's Day (IWD) is celebrated on March 8. Thousands of events take place, not just on this day, but throughout March to honor the economic, political and social achievements of women.
The word entrepreneur gets tossed around a lot these days, but we're happy to see that now, more than ever before, it is in regard to business savvy females. A recent article showcases the incredible things that are happening in the startup world for women entrepreneurs and we wanted to share some of the exciting developments here on the Her Voice Blog.
Having established itself as a customer service superstar in the world of e-commerce, Zappos is now the brand benchmark for giving customers the best possible user experience with online purchases. A new bra shopping site launched yesterday and the company is touting itself as the "the Zappos for bras." One blogger for the Huffington Post gave it a try, filling out a detailed profile about size, past bra purchases, future preferences and the like. The site uses an algorithm to match shoppers with products according to their responses.
Today, Facebook rolled out the Timeline function for brands. Like Facebook user profiles (for which Timeline was integrated recently), brand pages will be presented in chronological order, giving page admins the chance to tell their brands' unique stories. According to Timeline product manager Sam Lessin, “Organizations have identities too."
Today's Her Voice is coming to you from Music City, U.S.A., that is Nashville, Tennessee. This week 800+ bloggers have descended on the Gaylord Opryland Hotel for the fifth annual BlissDom Blog Conference and FletcherPR has had a front row seat.
