I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

We feel like big shots to be co-presenting with Michael Pranikoff, the Global Director of Emerging Media from PR Newswire. He’s flying in from our nation’s capitol to help us discuss what to do ‘When Traditional PR Needs a Boost: Strategies for Placement & Results.’

There is a ‘blurring of the lines’ when it comes to the convergence of owned, paid, and earned media within the practice of public relations, and we’re all struggling to find that balance. We’ve gotten fantastic results using a mixed approach for several clients including Clayton Homes and Jewelry Television.

I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.

Sounds kind of suspicious, but follow our blog over the next few weeks and I will do my best to break it down for you.

The PRSA Southeast District Conference takes place from April 9-11 on the campus of the University of North Carolina-Charlotte. It is expected to draw hundreds of fellow PR practitioners and we hope to see you there!