With the explosion of the internet and the rise of social networking, marketers have been trying to digest consumer's browsing habits to figure out how to reach them.

This year has seen a new word creep into the lexicon of the style world: "fatshion." This word describes the rising trend in fashion to make clothes that don't fit the traditional plus-size profile (i.e. not as fashionably and trendy) in larger sizes. This article from Bloomberg Businessweek delves into the new trend.

When you think of restaurants women are likely patronize, Hooters isn't likely to be one of the first names that comes to mind.

The fight against breast cancer is a cause which we are very adamant about supporting. After all, we market to women and most of the people who work at our agency are women.

Since ridding the world of this scourge that will kill an estimated 39,510 women in the U.S. this year is such a big deal to us we've decided to do our part to find a cure. That's why we have decided to support this year's Susan G. Komen Race for the Cure in Knoxville. The image above is one that people in Knoxville will be able to see on a billboard promoting the race.

We are excited to be a partner with the Knoxville affiliate of Susan G. Komen for the Cure. We recognize this is an issue that affects a lot of women--an estimated 226,000 this year alone. Because nearly all of us have had breast cancer or know someone who has, we are proud to be joining the fight.

If you're interested in participating in the Race for the Cure in Knoxville on Oct. 27, click here. If you'd like to learn more about Susan G. Komen for the Cure or would like some information about breast cancer, click here.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.

Athletic apparel company, Under Armour, is launching a new line of workout gear specifically made for women. They are also rolling out a new advertising campaign in conjunction with the launch, titled "Sweat Every Day." Of course any sort of campaign like this immediately catches our eye.