As a public relations firm, social media is a huge part of our daily lives. From engaging in our own social media relationships with colleagues or forming bonds with journalists to providing our clients with social media strategies and managing tactics to carry them out, the term social is often repeated around FletcherPR.
A recent Mashable article highlights how women are shopping when it comes to the area of technology and the findings may surprise you. Did you know women are more likely than men to purchase tablets, laptopsand smartphones (the article states "three out of the four top consumer electronics categories").
The Hunger Games seems to be all anyone is talking about right now, with the film version of the New York Times bestselling book recently released in theaters. The story could serve as an allegory for the world of public relations with practitioners battling it out in the Arena, I mean business world. Public relations practitioner does continue to be ranked very high on the list of the most stressful jobs to have.
We ran across this infographic which was recently published at good.is. It illustrates some of the sillier statistics about how people use data and facts. Understanding more serious data is a crucial aspect in the world of any communications professional.
A recent tweet from Venturebeat's Jolie O'Dell said the following: “Women: stop making start-ups about fashion, shopping and babies. At least for the next few years. You’re embarrassing me.” This begs the question, are women starting the wrong types of businesses? As a public relations firm that specializes in marketing to women, we'd like to add our two cents.
For this edition of She's SO Empowered, we wanted to shine some light on Ruth Kaiser of Spontaneous Smiley Movement. What began simply as thousands of people posting the smiley faces they find in every day objects has evolved into a way to bring hope and smiles to people all over the world.
Celebrities have always been concerned with image, especially the image that the public gets to see. With the advent of social media, celebs are using new methods to put themselves out there and many are having great success.
Ace Hardware has introduced a new ad campaign a line of premium paints and as a public relations firm specialized in marketing to women, it definitely caught our attention. The line is called Clark+Kensington and it combines paint with primer, comes in 120 colors and can be custom-tinted in almost any shade.
However, this isn't what made us take notice. The new campaign plays on the idea of Ace being the helpful hardware store. One of the TV spots depicts a woman at the paint chip wall telling the salesman she is "looking for purple. But not like my favorite dress in college kind of purple."
Each year around the world, International Women's Day (IWD) is celebrated on March 8. Thousands of events take place, not just on this day, but throughout March to honor the economic, political and social achievements of women.
The word entrepreneur gets tossed around a lot these days, but we're happy to see that now, more than ever before, it is in regard to business savvy females. A recent article showcases the incredible things that are happening in the startup world for women entrepreneurs and we wanted to share some of the exciting developments here on the Her Voice Blog.
