A recent study by online reputation manager Reppler revealed that 91% of professional recruiters screen the social media profiles of potential employees. Of these recruiters, 76% reported that they view a candidate’s Facebook profile.

Last week we attended an event called "Women, Power & Leadership." Held at the University of Tennessee's Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area's power female movers and shakers, as well as some national people of interest, including former New Jersey Governor and EPA director Christine Todd Whitman. Open to women only, the event sold out and we'd be willing to bet there are other ladies who didn't get to attend. This post is a summary of what was said, as well as an open letter of thanks to these amazing women who shared insight, wisdom and advice gleaned from their prestigious careers.

The following infographic (via Mashable) illustrates different statistics about women in the workplace, specifically women led companies and female founded startups. Do any of these numbers surprise you? Empower you? Frustrate you? We'd love to hear your thoughts about it!

In the world of business, good communication means everything. As a public relations firm specialized in marketing to women, how we communicate on behalf of our clients and our brand is very important to us.

Birchbox is a company that started in 2010 and offers a way for subscribers to receive a monthly shipment of cosmetics and beauty samples in the mail. Dubbed "the beauty editor BFF most women wish they had," the company has recently partnered with the hit CW show Gossip Girl to provide subscribers a special edition box of goodies curated by the show's makeup and hair department gurus.

Women and fashion are very closely tied. This booming industry is evolving in new ways and they aren't just limited to the pages of a magazine. A new company called Style for Hire will attempt to help women everywhere solve their fashion dilemmas. The new site which just launched nationally, will offer the chance to employ the services of professional fashion stylists, from your very own closet.

There’s a new game show in the nation of Georgia that is getting some attention because of the way it presents women. The show, called Women's Logic has started a new conversation in the mid-Eastern country about gender equality.

As a public relations firm that specializes in marketing to women, we are always interested in how social media affects consumer decisions. We posted recently about statistics that show women to put a great deal of stock in their friends' opinions about the products they use and how friends' reviews influence their own purchasing decisions.

This post is in response to a great article by Steve Olenski about his claim that women are the most powerful brand ambassadors in the world.