Her Voice Blog

It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity for segmentation is that of the “tween population.” Tween refers to the stage of life between childhood and teenage years. In ‘olden days’ you were considered a child until the age of 13. Restaurants provided a kid’s menu for ages 12 and under and parents demanded that we eat accordingly. Now, young people identify themselves as tweens starting at about 8 years old.