Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.
Topics:
product returns,
know your audience,
holiday marketing,
marketing tactics,
marketing strategies
