Unwrap Media Relations Success: How to Secure Holiday Gift Guide Placements

As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.

Topics:
media pitching, holiday marketing, Creativity, public relations strategies, Communications, media relations, gift guide

Public Relations & Marketing to Women: Past the Point of No Returns

Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.

Topics:
product returns, know your audience, holiday marketing, marketing tactics, marketing strategies

Self-Gifting…A Rising Trend & Strategic way of marketing to women

Topics:
retail industry, self-gifting, Marketing to Women, holiday marketing, marketing strategies, PR

Marketing to Women: Reaching Holiday Shoppers with Style

We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:

Topics:
market segments, Marketing to Women, know your audience, holiday marketing, shoppers, PR