Value-Conscious Consumerism...Something to Sing About!

Women are bombarded with messages telling us what we should buy, how we should dress and who we should emulate. These murky waters can be daunting, especially as we are trying to raise up the next generation of confident, self-assured young ladies. Thankfully, there’s a new trend on the rise, one we're calling "value-conscious consumerism," and it’s most encouraging to see.

Topics:
value-conscious consumerism, Marketing to Women, TOMS, What's Your Virtue cosmetics, Philosophy