More from @BridgetBrennan, author of "Why She Buys"

We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.

Bridget Brennan, female consumers, Knoxville PR Agency, Why She Buys, Marketing to Women, shopping