Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need to make your website as attractive to Google’s web crawlers as you can. This is called search engine optimization, or SEO.

If you’re not doing social media for your company, you are missing out on an important tool for your business. Social media has been around in force for nearly a decade now, so if you’re still on the fence about joining the social game, I’ve got bad news for you—you were behind the times three years ago. In case you still need convincing, here are three reasons to dive into the world of social media.

This is the final edition of the 8 Mistakes Businesses Make on Social Media blog series. If you missed part 1 or part 2, give them a look to get the full picture of this special series.

In January, I gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got, I thought I would share it on the Fletcher blog. This is part 2; if you missed part 1, be sure to check it out.

I recently gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got and considering the amount of work that went into putting the presentation together, I thought others might find this information useful as a blog. Since it’s a bit long, I’m going to split this into three parts.

If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?