The economy of the internet has made it so that more and more services which previously required an outside professional are available to the lay user. Need a logo, business cards and website? There are online services available that can get you situated without ever having to bring in another person.

The landscape of digital advertising is going to undergo some serious changes in 2018 as marketers will have to figure out new ways to spend their online ad dollars.

The information age has made almost the entirety of human knowledge available at our fingertips. However, it has also opened companies up to new types of threats, such as data breaches. 

The ultimate goal for every business is to turn customers into brand evangelists who will sing the praises of the company to anyone willing to hear. But short of that, each business should be looking to convert satisfied customers to be online reviewers.

Unless you’re completely media-agnostic, it’s been impossible to avoid the images and video of a doctor being “re-accommodated” by airport police on a United Airlines flight in Chicago on April 9. The disturbing video showing a bloodied Dr. David Dao being dragged to the concourse infiltrated Facebook feeds, morning shows and websites everywhere.

Super Bowl LI is in the books, and according to FOX, it was the most-watched television program in U.S. history, with more than 172 million viewers. As the Falcons and Patriots made history on the field, there was plenty of non-football conversation surrounding what, for many, is the real star of the game—the commercials.

There has been a lot of news recently about, well, news.  

Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.

Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.