According to the book Inbound Marketing, by Brian Halligan, "people shop and learn in a whole new way compared to just a few years ago." Halligan goes on to say that marketers must adapt their methods or risk extinction. One way that the marketing ballgame has changed is due to the internet and way we use it to shop and gather information.

Women Entrepreneurs

Women own 10.6 million businesses in the United States.
They employ 19.1 million workers--that's one in every seven employees.
Their businesses account for $2.5 trillion in sales.

Twin Peaks is a restaurant in Texas that has experienced a boom in business, but it's probably not because of the food. The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views."

Every year, the Los Angeles-based Step Up Women's Network provides mentoring opportunities to more than 500 high school girls from underserved communities in Chicago, L.A. and New York. When the girls enter 9th grade, each is asked to devote 100 hours each year for 4 years to after-school programs. Some of these include confidence-building exercises, college tours and one-on-one time with working women.

Here at FletcherPR, we like to celebrate women and it's nice when others do the same. For today's post, we wanted to share this fabulous list of reasons why being a woman is awesome (originally posted at Glamour magazine's Conversation blog).

For this edition of Her Voice, She's SO Empowered, we wanted to turn the spotlight on Jeanne Robertson, who happens to be performing for a special Rotary fundraiser event in Knoxville on June 15th. Jeanne, a former Miss North Carolina, is a professional speaker who specializes in hilarious humor based on her life experiences. She speaks to thousands of people each year, using her positive, funny style to illustrate that a sense of humor can be a strategy for success.

If you've never heard of the The Surfin' Plumbers, you will soon. This unique residential plumbing company just opened its third location in Franklin, Tenn. The company also has locations in Bradenton and North Port, Florida. Tab Hunter, a Tennessee native known as the Kahuna, purchased Bradenton-based Pritchard Plumbing in 2010 and re-branded it as The Surfin' Plumbers. Pritchard Plumbing was founded 30 years ago by Tim Pritchard, the Big Kahuna who remained with The Surfin' Plumbers as General Manager.

There's a new product that just received funding via Kickstarter and we're curious if you'd buy it or not. The JoeyBra was created by two Washington college students and as of this blog's post, has received more than $10,000 in pledged funds by various backers.

As many folks are coming back to work today after the holiday weekend, we are curious what you're coming back to. Is your desk one big pile of paper and to-do lists? Do you have files falling all over the place and an abundance of post-it notes you can't quite decipher? It's hard enough to come back to work after a break, but coming back to chaos can make things even more difficult.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.