In this episode focused on learning, leading and coping in *The Year That is 2020 in the PR Profession*, Kelly and Mary Beth welcome Rod Cartwright, a London-based colleague and leader of Rod Cartwright Consulting, who also serves as Deputy Chair of the PRCA's Global COVID-19 Taskforce.

Rod delivers wit, wisdom and a no-n spirit to the topic of PR pros surviving and thriving through a nonsensical year, from both sides of the Atlantic. Rod discusses with Kelly and Mary Beth a variety of management-consulting techniques and fine-tuned methodologies that he brings to his public relations consultations -- and how he complements them with a human-factors sensibility and an appreciation for true humanity-centered empathy for others.

Listeners will gain rich insights from Rod's strategic yet caring approach.

• What the COVID-19 experience has been like in the U.K., as of early-summer 2020;
• How Public Relations must lead from the front in this sustained crisis by showing a genuine understanding of business;
• What "contextual understanding" means in the scope of our role as communicators and as the conscience of the organization;
• Why cross-disciplinary approaches are vital and how PR must be able to broker those opportunities for collaboration;
• What different types of Auditing tools and techniques can deliver toward meaningful analysis for clients;
• Amid the racial unrest and global charge for Diversity, Equity and Inclusion, how PR should seek to lead by listening first;