One of the most prominent trends we expect to see in 2025 in public relations is the power of authentic storytelling. Brands and organizations have come to recognize that in a world saturated with ads and influencers authenticity is the key to resonating with increasingly discerning and skeptical audiences. Consumers are buying more than a product or service. They’re buying into values and relationships that feel genuine and trustworthy.
In today’s digital age, networking remains a critical component of successful public relations strategies. Despite the prevalence of remote work, hybrid models, and virtual meetings, face-to-face networking continues to offer invaluable benefits. According to Pew Research, about one-third of U.S. working adults work from home. However, in-person interactions are still crucial for enhancing your public relations strategy and building meaningful professional relationships.
Topics:
professional networking,
public relations,
womeninpr,
networking
Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedictorian, and Ms. Austin East from the Austin East High School class of 1988. She continued her education, graduating from both Florida A&M and the University of Tennessee with degrees in Actuarial Science and Education. She spent more than 20 years working for equity, access and education as an educator and leader with Project Grad Knoxville.
Topics:
marketing pr,
public relations,
DEI,
Fletcher Marketing PR
Topics:
Google,
MarketingPR,
public relations,
Fletcher Marketing PR
Topics:
B2B marketing,
public relations,
Fletcher PR
It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.
Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.
Topics:
PR,
organization,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
strategy,
planning,
Fletcher Marketing PR,
Fletcher PR,
MsInterPReted podcast,
strategic development,
2022
Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Topics:
Women in the Workplace,
Fletcher,
marketing,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
MarketingToWomen,
COVID-19,
Fletcher Marketing PR,
pandemic,
MsInterPReted podcast,
Leslie Beale
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
Topics:
marketing content,
Fletcher,
Marketing to Women,
marketing,
PR,
public relations strategies,
public relations,
podcast,
kelly fletcher,
Ms. Interpreted,
#MsInterPReted,
Fletcher Marketing PR,
Fletcher PR,
30A,
Brand Simplicity,
Mike Ragsdale,
30A Brand,
Brand Marketing,
MsInterPReted podcast
Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."
Topics:
marketing,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
UK,
Fletcher Marketing PR,
Dolly Parton's Imagination Library,
Nora Briggs,
Marion Gillooly,
books,
literacy,
Dolly Parton,
Imagination Library,
Sevier County,
United Kingdom,
reading,
childhood literacy
In the Season 3 Wrap-Up of the #MsInterPReted Podcast, Kelly Fletcher and Mary Beth West embark on a New Year in 2021 with a look back to highlights of recent guests:
MINUTE 6:38 / Rod Cartwright, FRSA, FPRCA: Rod shared insights of the PRCA's COVID-19 Taskforce and his other insights on the state of the industry and how the PRCA is helping lead the way.
MINUTE 12:26 / Tearsa Smith, Anchor / WATE-TV Ch. 6 Knoxville: Tearsa shared how community journalism and its coverage of race / equality / justice issues are so important for helping citizens know and understand the authentic, real experiences of all people, of all diverse backgrounds.
MINUTE 20:00 / Kelly and Mary Beth talked about Mary Beth's struggle with PRSA (the U.S.-based PR industry association) and issues of how women who ask tough questions are treated... particularly in the face of being a bona fide Whistleblower of organizational wrongdoing.
MINUTE 31:45 / Patricia Nash and Jennifer Evans: Patricia Nash Designs Founder / CEO Patricia Nash (on the podcast with her daughter, COO Jennifer Evans) gave candid commentary on what the COVID-19 pandemic has meant to her business, in navigating the crisis -- and what her definition of *nimble leadership* is all about.
MINUTE 36:00 / Rax Lakhani, CMPRCA: Rax provided a razor-sharp analysis of the Diversity & Inclusion issue, from the international perspective, as head of the PRCA Diversity Network. His on-point, empathetic, pro-business approach advocated for important action steps all PR professionals should take, to make D&I a reality.
MINUTE 39:00 / Sarah Merrell -- VP, Fletcher Marketing PR (and Instagram Social Media Influencer): Sarah talked about realities of media relations and influencer work in today's COVID environment, particularly with pressures faced right now by newsrooms.
MINUTE 42:50 / Dr. Candace White: This chat invited Dr. White to share her well-studied observations and concerns about non-disclosures inherent to the digital communications / social media platform environment.
Join Kelly and Mary Beth throughout 2021, with new episodes of #MsInterPReted to launch Season 4, upcoming!
Topics:
University of Tennessee,
Social Media,
public relations,
podcast,
Ms. Interpreted,
#MsInterPReted,
Women in PR,
ethics,
Rod Cartwright,
Tearsa Smith,
Patricia Nash,
Candace White,
Sarah Merrell,
Rax Lakhani
