As the holiday season approaches, brands across various industries start gearing up for one of the most important marketing opportunities of the year: gift guides. These curated lists can significantly boost brand visibility, drive sales, and enhance your reputation. At Fletcher Marketing Communications, we understand the art and strategy behind getting your products featured on these coveted lists. Here’s how you can successfully navigate the process.
Topics:
media pitching,
holiday marketing,
Creativity,
public relations strategies,
Communications,
media relations,
gift guide
As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.
Topics:
empowered women,
PR,
Communications,
Burnout,
workplace,
Fletcher PR,
Big Quit
Kelly and Mary Beth proudly welcome the powerful energy and insights of Tearsa Smith, Morning Anchor of WATE-TV Channel 6 News -- the ABC affiliate of Knoxville, Tennessee, to "Ms. InterPReted." Tearsa shares her experiences from the front lines of fielding, delivering and managing community news in the Year 2020, a time of massive global chaos at every level ... and how that chaos unfolds in a Middle-America market like East Tennessee, from COVID-19, to racial injustice and demonstrations, to the day-to-day roller-coaster of the newsroom with daily life.
Topics:
marketing,
PR,
Communications,
public relations,
kelly fletcher,
mary beth west,
Fletcher PR,
Women in journalism,
Tearsa Smith,
WATE-TV
In this episode focused on learning, leading and coping in *The Year That is 2020 in the PR Profession*, Kelly and Mary Beth welcome Rod Cartwright, a London-based colleague and leader of Rod Cartwright Consulting, who also serves as Deputy Chair of the PRCA's Global COVID-19 Taskforce.
Topics:
PR,
Communications,
public relations,
kelly fletcher,
mary beth west,
PRCA,
Women in PR,
COVID-19,
Fletcher Marketing PR,
COVID,
Taskforce,
Rod Cartwright
On Wednesday, April 29, #MsInterPReted hosted our monthly Twitter chat with special guest Francis Ingham (@Ingers1975), director general of the PRCA. The subject, 'PR Thought Leadership in the New Era' centered around what the current and post COVID-19 era will demand of PR leadership in both words and action.
Topics:
leadership,
PR,
Communications,
PRCA,
PRethics,
thought-leadership,
crisis communications,
Francis Ingham
As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.
Topics:
business,
Fletcher,
PR,
Communications,
#MsInterPReted,
Crisis,
coronavirus,
COVID-19,
Molly McPherson,
Julia Angelen Joy,
#PrimeTimePRChat,
#PRfail
As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.
Topics:
business,
Fletcher,
PR,
Communications,
public relations,
#MsInterPReted,
Crisis,
planning,
coronavirus,
emergency,
continuity,
plans,
training
With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.
Topics:
Tips,
Public Speaking,
Reporting,
Communications,
MarketingPR,
In the News,
public relations,
influencer,
social media,
influencer marketing,
podcast,
kelly fletcher,
mary beth west,
PR News,
Ms. Interpreted
Topics:
Knoxville Marketing,
strategic planning,
women entrepreneurs,
marketing, creativity,
inspiration,
writing,
Communications,
Fletcher Features,
success,
summer intern
I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.
Topics:
Fletcher,
Communications,
MarketingPR,
In the News
