At Fletcher Marketing PR, we specialize in marketing to women and the complexities that often entails. We challenge our clients to resist the ‘one size fits all’ approach and to challenge her status quo.

We were honored to have our creative work recognized at the 51^st American Advertising Awards.

The Tribeca Film Festival has officially partnered with Snapchat to create Tribeca Snapchat Shorts, the first program of its kind inviting users to submit 200-second long Snapchat stories for a chance to win an awesome prize, including two passes to the Tribeca Film Festival, a trip to NYC and a whole lot of swag.

Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.

There is no better time than the present to start thinking about how you can stay organized.

These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.

How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

Getting your degree is only half the battle when it comes to building up an impressive resume and preparing yourself for a career. Bringing valuable work experience to the table at a job interview will give you a competitive edge over other candidates and the confidence to perform better in your new position. So just how do you land that first internship?

An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

Now that 2015 has come and gone, we’ve narrowed down our favorite social media moments of the year. We’ve included pivotal occurrences in America’s history, as well as hilarious memories that still make us #LOL. Here are our favorites!