In the ever-evolving landscape of marketing and public relations, staying ahead demands more than just a passive consumption of expert advice. With the barrage of conflicting guidance—ranging from the "worst days to post on social media" to the extreme notion of never calling a journalist—it’s easy to feel overwhelmed. Our latest Entrepreneur Leadership Article navigates the sea of often contradictory marketing advice by emphasizing the importance of tailoring strategies to fit unique business contexts.

Drawing on real-world examples, the article illustrates why one-size-fits-all advice frequently falls short. For instance, while industry surveys might suggest ideal posting times or communication methods, these recommendations may not align with every business's specific needs. A restaurant's social media strategy, for example, could benefit from weekend engagement, contradicting general advice suggesting weekdays are best.

The core message is clear: while industry trends and expert insights are valuable, they must be assessed against your own data and experiences. Read more to learn how to trust analytics, leverage expertise and customize strategies based on a specific business or client. 

In the fast-paced world of public relations and marketing, it’s tempting to leap straight into the fray. Whether it's launching a new product, rebranding, or entering a new market, the excitement of action and desire for quick results can overshadow the essential preparatory work. Yet, the truth is, the foundation you build before diving into the nitty-gritty of marketing campaigns is often the difference between resounding success and costly failure.

In today’s digital age, networking remains a critical component of successful public relations strategies. Despite the prevalence of remote work, hybrid models, and virtual meetings, face-to-face networking continues to offer invaluable benefits. According to Pew Research, about one-third of U.S. working adults work from home. However, in-person interactions are still crucial for enhancing your public relations strategy and building meaningful professional relationships.

In today's fast-paced digital landscape, brand visibility isn't just a bonus—it's a necessity for businesses striving to stand out amidst fierce competition. Whether you're a startup aiming to carve a niche or an established company seeking to maintain relevance, using third-party coverage to raise awareness can be a powerful tool. But when should you use media relations and when should you use influencer marketing? There are benefits to both for different reasons. Understanding the dynamics of media relations and influencer marketing can significantly impact your visibility strategy.

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.

In the fast-paced world of public relations (PR), the 2024 U.S. presidential election has emerged as a pivotal moment, highlighting the critical role PR professionals play in shaping and managing public narratives amidst intense scrutiny and controversy. The recent debate between incumbent Joe Biden and former President Donald Trump has not only captivated domestic audiences but has drawn international attention, underscoring the power and challenges faced by PR teams in the political arena.

It’s hard to believe it’s been 16 years since I started Fletcher as a single mom with no clue how to run a business. I knew I loved public relations and I loved agency life so I went for it. The autonomy to be a mom meant more than any big corporate job I could imagine. So, I launched as a one-woman shop with a focus on marketing to women and helping brands understand how women think, process information and make purchasing decisions. A decade and a half later, women still control 80% of U.S. household budgets and she still reigns supreme as the CFO of the family and her individuality.

Delve into the intricate world of B2B communication mastery, where every word wields the power to shape perceptions and drive business triumphs. Uncover the challenges faced by internal teams and the quest for external partners capable of articulating complex concepts with finesse. From overcoming the curse of knowledge to pinpointing the ideal writing ally, this journey promises practical insights to navigate the dynamic landscape of modern B2B communication. Our latest Entrepreneur Leadership Network article explores the art of crafting clear, impactful messages and empowering B2B leaders with the tools they need for triumph in today's competitive marketplace.

Before pitching journalists as a public relations professional, I was one. Between interning as a reporter in local and national news and reporting in local broadcast news for half a decade I received thousands of pitches during my career. Some I automatically deleted knowing they weren’t tailored to me and were mass pitched nationwide. Others I could jot in my planner upon noting the correct geographic location and if the topic piqued my interest. Catchiness and newsworthiness were the biggest intrigue. Being on both sides of the pitch email or phone call, I’ve learned best practices that create win-win scenarios for journalists and PR pros. 

Summer is here, meaning days by the pool and family vacations. In the world of public relations, clients are like summer vacations—each one unique, offering its own set of challenges and rewards. From the adrenaline rush of launching a new product campaign to the meticulous planning required for crisis management, every client brings a different vibe to the experience.  There are many parallels between PR clients and summer getaways - we’re uncovering the excitement, surprises, and invaluable experiences that come with each.