The U.S. travel and tourism sector is a formidable force, contributing an impressive $1.9 trillion to the economy and supporting 9.5 million American jobs, according to the International Trade Administration. However, in a competitive landscape where every destination vies for attention, how can brands stand out and attract visitors?
In our latest Entrepreneur Leadership Network article, explore the crucial role of earned media in organizational success, highlighting its ability to enhance credibility, reputation and messaging reach. Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, the article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.
On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients.
Topics:
#MsInterPReted
Topics:
News,
#MsInterPReted,
media relations
Topics:
#MsInterPReted
Topics:
#MsInterPReted
Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.
Topics:
PR,
#MsInterPReted,
business writing,
Professional writing
