I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.
Whew! It’s going to be a whirlwind week. I’m in beautiful Charleston, SC for the South’s premiere fashion event, Charleston Fashion Week. FletcherPR's long-time client, Jewelry Television (JTV) is here to launch their new brand, ‘Jewelry Love,’ and we’re here to ensure they get mega media coverage. We’re also working with a new client-- Charleston Fashion Week, the event itself-- to help attract more national media attention.
Topics:
Fletcher Features
You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?
Topics:
MarketingPR
The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
Although I’m new to the game, I’ve learned a thing or two about public relations. One thing – you must always, ALWAYS have another set of eyes on something. I can get into this stream-of-consciousness flow when writing where all my words don’t make it to paper. So having someone insert “the”s, “and”s and “but”s where they need to be helps me read as a coherent writer.
Topics:
MarketingPR
As many business owners can attest, getting to your third year as an entrepreneur is tough. Making it to 20 years can be seen as an ascent to Everest for a business owner just getting his feet on the ground.
Topics:
MarketingPR,
Fletcher Features
When it comes to beauty and supporting a good cause, we at FletcherPR are all for it. So you can only imagine how giddy we were to be a part of European Wax Center’s promotion to support Susan G. Komen here in Knoxville.
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
