Marketing to Women Consumers…There’s an app for that!

Apps, short for applications, was the word of the year for 2010. According to a recent story on the popular show CBS Sunday Morning, apps are changing the world as we know it. Apps allow us to use our mobile devices as mini-computers and the development of new apps each day acts as a driving force behind tech companies and how they design devices. Now that apps can also be used on tablets and in cars, they really have the potential to saturate our daily experiences.

Topics:
smartphone, Marketing to Women, app, smartphone app, Social Media