Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie.
Topics:
Barbie,
Marketing to Women,
Ken's new look,
connecting with female audience,
campaign,
Mattel
