I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.
The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
When it comes to beauty and supporting a good cause, we at FletcherPR are all for it. So you can only imagine how giddy we were to be a part of European Wax Center’s promotion to support Susan G. Komen here in Knoxville.
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
Some say it is the hottest new trend in fitness and fashion. These HotPants claim to elevate your temperature while wearing them. It is not a new fact that the hotter you get, the more calories you burn.
Topics:
Marketing to Women,
MarketingPR,
In the News
We market to women, and although that may seem like a small niche to reach (it’s not, read here), marketing in general can fall on deaf ears if any of these common brand messaging mistakes take place:
- Not speaking to customers’ values: companies too often build messages around their products, not what’s most important to their customers. Align your message with their values for the most success.
- Relying too heavily on buzzwords: Gamification? Clickability? Using buzzwords on a campaign that is targeting your customer can backfire in two ways – your customer doesn’t know what the words mean or they are so overused that the words don’t have an impact anymore. It is better to just stay away from them.
- Failing to make your messages portable: Make your messaging simple yet effective so word-of-mouth can carry it on. Think of boiling it down to 2 sentences and use that as a central theme throughout all marketing materials.
- Forgetting to excite: You are excited about your marketing message because you probably came up with it. However, many customers are on auto-pilot when shopping, making decisions, etc. so stand out and excite your customer in a new way.
Bring success to your new marketing campaign by avoiding these common marketing mistakes. If you need help marketing in the Knoxville area, give us a call today at (865) 249-8371.
Topics:
Branding,
Marketing to Women,
MarketingPR
Menstruation isn’t exactly the most delicate topic to discuss, whether in casual conversation or for marketers and advertisers. In advertising, we typically see euphemisms which vaguely allude to, and dance around, the matter at hand. You hear words like “flow,” “absorbent” and “keep you dry” instead of “period” or “menstruation.”
Topics:
Marketing to Women,
MarketingPR
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
We have been fortunate to work with the Knox County Health Department on two different campaigns in the last year. While very different topics and projects, both received recognition from the American Advertising Federation (AAF) at their annual Addy Awards.
Topics:
Marketing to Women,
MarketingPR,
Fletcher Features
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