We are working hard to overcome the stereotypes for working women. Men dominate the workforce, and have done so for many years, making it difficult to reverse the mindset that many people already have. Many traditional male-dominated fields are now marketing to women, such as finance, engineering and technology.

Are you a woman starting a career in one of these fields? Or do you just work mostly with men? We have some tips for working women:

• Find a mentor – it can be intimidating starting a new job, so find someone who has the experience to help you.
• Be confident – regardless of gender, people who carry themselves with confidence get noticed more.
• Have an edge – your edge gives you strength, sets you apart and shows the men that you mean business.
• Learn from successful male counterparts – we hesitate to say this, but if you are going into a male-dominated field then that is the way of it. Heed their advice.
• Want it – nothing in this world comes easy, but if you want it, go for it.

Many women just need a little boost of confidence and power to tackle male-dominated companies. More power to you, sister!

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

Sometimes science can unveil new worlds we never knew existed before. Other times, it simply provides statistical proof that affirms what we already know.

In a case of the latter, a new study by the Warwick Business School finds that women are “turned off by products placed next to ‘attractive’ images of female models.” The study found that women don’t like to look at other, more-attractive women when making their shopping decisions. Instead it had a negative, sub-conscious effect on the consumers’ perception of the product. According to the researchers, blatant display of sexy models activates a coping mechanism in which the shoppers belittle the display model in their minds.

On the flip side, it turns out that using an attractive model in a more subtle manner produced a much different marketing to women effect. The example given in the article about the study is, given a magazine ad, a beautiful model appearing in the ad with the product produced a negative perception. However, if the model weren’t in the ad, but on the opposite page, then a positive connotation was produced.

So the lesson here might be that it’s okay to use attractive models in advertising, but keep them at bay.

The history of marketing is filled with some bizarre tactics and ploys, from the Oscar Meyer Weiner mobile to websites paying people to get tattoos of their logos.

Well, add another one to the list. Reminiscent of the stories one would hear in the late 90s or early 2000s about internet startups exchanging money for tattoos, there’s a new ad space available in Japan — the thighs of young women.

Unlike the “skinvertising” of the dot-com era, these advertisements aren’t permanent. Instead, girls wear temporary tattoos on their thighs, while presumably wearing shorts or a skirt, in exchange for a little bit of cash. These women earn between $13 and $130 to expose their branded skin for a minimum of eight hours, in addition to posting photos on social media.

It would seem as though this type of ploy would work best for targeting men, as we don’t really see this being too effective as a marketing to women strategy. Just when you thought you’ve heard it all, you come across something like this. It’s hard to imagine what will come next, but while it may be shocking, it shouldn’t be surprising.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you can achieve more of a work/life balance.

Did you know that heart disease is the number ONE killer of women? February is heart health month, and we want to change this statistic. According to the American Heart Association, 43 million women in the U.S. are affected by heart disease, and it is the cause of one in three women's deaths every year.

It is important to take the time every month, but especially this month, to talk to the women in your life about heart health. This year AHA’s slogan markets to women with Take 5 to Tell 5. So take five minutes out of your day to tell five women you care for about the risks associated with heart disease. Even the symptoms of heart attacks are different for women than for men.

Knowledge is power, and there are many things we can be doing to protect our hearts. First, be aware of the symptoms and risks for women. Second, eat heart-healthy foods like broccoli and salmon. Finally, exercise regularly to get your heart pumping and your blood flowing.

Remember, this month, take 5 to tell 5. You can bet we are.

When you need financial advice, you typically picture a male sitting behind a desk at the bank. Well we are here with another story to help banish that stereotype. In recent years, female hedge fund managers have been more successful than their male counterparts.